September 23, 2015, PRNewswire/ -- Hispanics are the nation's
fastest growing population and innovative senior housing operators such as The
Palace Group (www.ThePalace.org)
have implemented company-wide changes to appeal to these prospective residents.
"A significant reason most seniors and their families
consider a senior community is for socialization benefits.
If an aging parent feels uncomfortable communicating with
staff or her neighbors, it may lead to isolation and depression," said Adam
Rosenblum, Vice President of Sales & Marketing for The Palace Group.
"Choosing a community that understands and embraces the
cultural differences will ensure happiness and provide peace of mind for the
entire family."
At The Palace's continuum of care campus in the Kendall-area
of Miami, activity calendars now reflect the changing interests of
residents. Each community offers extremely social events with cocktail parties
at least once per week.
The variety of entertainment appeals to the social nature of
Hispanic residents who appreciate the fun and lively nature of the programs.
Food service has also been adapted to The Palace's Hispanic
population. The menu offers selections that appeal to Latin tastes. Continental
breakfasts include Cuban coffee, a stronger and sweeter version than espresso,
and pastries called pastelitos and croquettas. Lunch and dinner menus include
black beans and rice, plantains and conger.
Additionally, at The Palace Suites, the company's luxury independent
living community, an Espresso Bar was installed and serves as a central
gathering place. Residents enjoy meeting friends and reading the morning paper
along with their daily coffee. Selections include Cuban coffee along with
cappuccino and espresso.
"Seventy-five percent of The Palace's employees
bilingual," added Rosenblum. "We realized there was a need to appeal
to and attract Spanish speaking employees and that employee training needed to
be available in Spanish. Our two-day orientation is also available in English
and Spanish."
The Palace offers support groups that have been especially
popular with Hispanic families. Led by a Spanish-speaking facilitator, these
groups offer guidance to family members. The peer group discussions address
changing family dynamics and offer resources for additional support.
"Our communities truly celebrate the differences of our
residents," said Rosenblum. "Hispanic heritage simply isn't
recognized from September 15-October 15 at The Palace. It's
celebrated each and every day."
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